Data is the mainstay of the digital advertising industry, and as a result the ability to gather it efficiently from multiple sources... cleanse and augment it quickly.... conform it with other internal or external sources... and distribute it to internal or external groups in a timely way is critical. provides the foundation to take data from your sales platform, primary ad delivery platform, third-party delivery provider, financial platform, etc. in large quantities, and efficiently massage it into relevant information that is both meaningful and actionable... and deliver it to internal reporting/analytic platforms, corporate business systems, and external partners.

Perhaps most importantly, allows you to do all this with a limited number of internal resources, through a distinct approach and innovative framework of data elements, even as your organization grows and changes.